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  1. What Is SEO - Search Engine Optimization?

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    Search engine optimization (SEO) is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Learn more about Google SEO and how to earn high-quality traffic to your website.
    What Is Search Engine Optimization? Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google. That said: SEO isn’t just about optimizing your website.
    Search Engine Land’s Guide To SEO walks you through the fundamentals of optimizing for search so you can develop a solid strategy to drive organic traffic to your website.
    Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we've affectionately dubbed it " Moz low's hierarchy of SEO needs." Here's what it looks like: As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there.
  3. Google SEO 2023: Complete SEO Beginner's Guide - Backlinko